Breaking from our unique 9x9" square look, Houston Black Book unveiled it’s new cover for the Fall 2013-14 edition. The new directory will feature a sleeker horizontal 9x6" design and won’t have the prominent black background which was used to brand the black
book the first five issues.
Since going completely digital the past two editions, management is now considering a return to print as it continues to field calls from previous users and advertisers requesting it. That, as you may know, is predicated on advertising revenue.
Previous editions (the first four, left to right, circulated in print):
With the newer digital format, we are able to pass the savings on to each advertiser. In print, the average cost to advertise was around $1,500, while the average cost online is $300. (Click the Business Directory tab for complete rates.)
Because it was always intended to be a true business directory, it will still list as many known black-owned businesses as possible. We ask that each business supports the edition by paying at least an annual fee of $50 to be listed in the category of your profession. To our readers, we encourage no browsing. No, more than that. Rather, let’s make every effort to find at least one business out of over 1,000 to choose to do legitimate business with. It’s how a community strengthens its economic powerbase from within. Asians all across America have used this concept to achieve extraordinarily successful communities — it’s beyond time we did the same.
If each business sponsors its own listing, Houston Black Book will circulate up to 50,000 copies across the Greater Houston region. Otherwise, it will remain online for free, unlimited downloads throughout the year. BlackBook is for UNITY what Facebook is for friends!